Van Cleef & Arpels is pleased to announce the reopening of its historic flagship boutique in Beverly Hills. Originally built in 1969 within a landmark building on the corner of 300 North Rodeo Drive, this boutique is the Maison’s largest flagship in the US after New York’s Fifth Avenue boutique.
The 6,000 square foot space, which is unique as it has remained in the same location for 50 years in one of the most preserved historical buildings on Rodeo Drive, has been designed to evoke the elegance of a Parisian apartment.
The original façade was conserved while significant renovations were made to modernize the interior, most notably a full expansion to the second floor, which houses a new dining room and VIP salons.
Each of the rooms of this boutique offer a unique atmosphere and experience. The newly redesigned first floor features a High Jewelry bridal salon, a 1906 Salon showcasing heritage pieces, an Art Deco salon. A juice bar is located in the new lounge area, decorated with exquisite hand-painted Alsatian wallpaper depicting lush wildlife scenes and mid-century-inspired, sleek raffia furniture.
The Beverly Hills boutique also features a dedicated bridal salon, where clients can explore unique solitaires and other special High Jewelry creations in comfort and privacy. The boutique’s 1906 Salon features a curated selection of heritage and iconic pieces dating from the 1900s. Named in honor of the founding year of Van Cleef & Arpels, this space invites clients to discover the history of the Maison through these jewelry masterpieces from the 20th century.
Currently on view in the Salon 1906: discover a unique selection of historical pieces inspired by universal symbols of luck found in the archives of the Maison, now through December.
Van Cleef & Arpels Beverly Hills
300 North Rodeo Drive
Beverly Hills, CA 90210
Mon – Sat: 10am – 6pm
Sun: 12pm – 5pm