Estelle Arpels and Alfred Van Cleef: a love story
Once upon a time, there was a story of love and precious stones... It all started in 1895, in the heart of Paris, with the marriage of Estelle Arpels and Alfred Van Cleef, both from families of jewelry merchants. The young couple shared the same values: a spirit of enthusiasm and innovation, a sense of family and a passion for precious stones.
The Van Cleef & Arpels boutique, 22 place Vendôme, circa 1906
Van Cleef & Arpels Archives
In 1906, the Maison of Van Cleef & Arpels was born at 22 Place Vendôme, uniting these two names in a common, bejeweled destiny. Their daughter Renée Puissant became Artistic Director of the Maison in 1926. With audacity and imagination, she forged a distinctive, eminently recognizable style for Van Cleef & Arpels.
Luck is in sight
