Van Cleef & Arpels opens a pop-up in Seoul to celebrate the launch of new Perlée® creations
September 7, 2022
The Maison is pleased to open a pop-up at Galleria East, Seoul, for two weeks from September 7th to 22nd, 2022, to celebrate the launch of new Perlée® creations.
First launched in 2008, the Perlée® collection has embodied the joyful and lively spirit of the Maison. This year, in a feast of dazzling light created by brilliant gold beads, an array of jewelry and watchmaking pieces in yellow, rose, or white gold are combined with precious stones, ornamental stones, mother-of-pearl, or coral, creating a vivid and luminous silhouette in a round shape.
This pop-up takes a deep dive into the Perlée® collection through are interpretation with designer Arthur Hoffner, creating a colorful space. The creator combines the shape of a sphere, aluminum tubes, and marble blocks to create a display full of vitality. Delicate colored beads playfully harmonize with each other as if floating on a multi-dimensional path, inviting visitors to the journey of Perlée®.
Lastly, the Perlée® pop-up offers a variety of events for visitors. They can participate in two types of mini games by scanning the QR code displayed and available below, reinterpreted from the perspective of Arthur Hoffner. After playing the two Perlée® mini games, visitors can download Perlée® wallpapers.
A craftsman at heart, Arthur Hoffner sits at the crossroads of sculpture and design. When the Maison met the young designer, there was an immediate affinity between his work and the world of Perlée® creations: the interaction between moving shapes and joyful colors resonates with his own explorations.
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Van Cleef & Arpels’ popup
From September 7th to 22nd, 2022
Galleria boutique
1F and 2F of Galleria East, 407 Apgujeong-ro, Gangnam-gu, Seoul
Telephone: 1877 – 4128
Free entry, without reservation