NEWSROOM

Van Cleef & Arpels opens a pop-up in Seoul to celebrate the launch of new Perlée® creations

September 7, 2022

Perlée® couleurs ring, 5 rows, rose gold, round rubies. Perlée collection, Van Cleef & Arpels

The Maison is pleased to open a pop-up at Galleria East, Seoul, for two weeks from September 7th to 22nd, 2022, to celebrate the launch of new Perlée® creations.

 

First launched in 2008, the Perlée® collection has embodied the joyful and lively spirit of the Maison. This year, in a feast of dazzling light created by brilliant gold beads, an array of jewelry and watchmaking pieces in yellow, rose, or white gold are combined with precious stones, ornamental stones, mother-of-pearl, or coral, creating a vivid and luminous silhouette in a round shape.  

 

This pop-up takes a deep dive into the Perlée® collection through are interpretation with designer Arthur Hoffner, creating a colorful space. The creator combines the shape of a sphere, aluminum tubes, and marble blocks to create a display full of vitality. Delicate colored beads playfully harmonize with each other as if floating on a multi-dimensional path, inviting visitors to the journey of Perlée®. 

 

Lastly, the Perlée® pop-up offers a variety of events for visitors. They can participate in two types of mini games by scanning the QR code displayed and available below, reinterpreted from the perspective of Arthur Hoffner. After playing the two Perlée® mini games, visitors can download Perlée® wallpapers.

 

A craftsman at heart, Arthur Hoffner sits at the crossroads of sculpture and design. When the Maison  met  the  young  designer,  there  was  an  immediate  affinity  between  his  work  and  the  world  of  Perlée®  creations: the  interaction  between  moving  shapes  and  joyful  colors resonates with his own explorations.

  • Van Cleef & Arpels’ popup

    From September 7th to 22nd, 2022

    Galleria boutique

    1F and 2F of Galleria East, 407 Apgujeong-ro, Gangnam-gu, Seoul

    Telephone: 1877 – 4128

    Free entry, without reservation

    Arthur Hoffner portrait. Van Cleef & Arpels

    Arthur Hoffner portrait

    Scan the QR Code to access the Perlée® mini-games. Van Cleef & Arpels

    Scan the QR Code to access the Perlée® mini-games