Through these experiences, users are invited to contemplate the dial animation of the Lady Arpels Heures Florales® and Pont des amoureux watches, to manipulate it in 3D and thus to experiment the poetic interpretation of the passage of time. 

Lady Arpels Heures Florales® Cerisier watch

A tribute to the nature that has fascinated Van Cleef & Arpels’ ever since 1906, the Lady Arpels Heures Florales® Cerisier watch draws inspiration from the floral clock concept, developed by Carl Linnaeus in his 1751 book Philosophia Botanica. Reinterpreting his hypothetical garden, the watch’s animation shows a nature in movement, inspired by the cycle of flowers opening and closing depending on the time of the day. Time is told by counting the number of opened flowers, with a new combination renewing the dial's scenery every 60 minutes. 

Lady Arpels Pont des Amoureux watch

Born out of a love story, Van Cleef & Arpels has always paid homage to the poetry of romances. This tradition continues today with creations featuring love stories. United by tender feelings, two lovers plan to rendezvous on a bridge in Paris. Respectively marking the hours and minutes with a retrograde movement, they move towards each other for a kiss. Their every embrace takes place under the sign of love.