Van Cleef & Arpels inaugurates its new boutique in the Netherlands, on the elegant Amsterdam main shopping street. This carefully chosen location on the P.C. Hooftstraat, close to the great museums and not far from the canals which give the city its charm, promises visitors a wonderful chance to discover the Maison’s High Jewelry, jewelry and watchmaking creations.

Upon entrance, the 419 m² shop spreads over three levels, from the basement to the first floor. In a harmonious blend of beige, gold and black with a hint of green, it features a warm and contemporary style, complemented by details that echo the importance of Art Deco for the Maison. The area is bathed in natural light from an interior courtyard and a glass roof.

The boutique leads into a lobby lit by a Veronese chandelier and decorated with a Fromental panel, inspired by nature. Through the openings, visitors are led into different alcove-like lounges inviting guests into comfortable and intimate spaces.

The boutique extends into the basement to reach a cosy area featuring a bar and a perfume counter displaying a dozen fragrances by Van Cleef & Arpels.

Finally, the upper flower is ideal for private clients, with a relaxing atmosphere.

To celebrate its opening, the boutique’s lounges present the Welcome to the World of Van Cleef & Arpels exhibition from November 8th, 2024 to March 31st, 2025. It displays a selection of 17 pieces from the Maison’s patrimonial Collection. These works illustrate Van Cleef & Arpels’iconic expertise, its innovative spirit, its quest for excellence and its sources of inspiration, and invite visitors to discover the evolution of the Maison’s style.