Van Cleef & Arpels unveils its first New Zealand boutique in Auckland

May 17, 2022

From May 20th, the Maison opens its first boutique in New Zealand, located in the heart of Auckland’s CBD on the landmark corner of Customs Street and Queen Street.


The New Zealand boutique welcomes guests into a harmonious space decorated with flowers and birds, echoing the Maison's founding sources of inspiration. Numerous details such as soft lines and precious materials outline a poetic and cozy atmosphere in a tribute to nature, making the Maison's boutique unique, elegant and mysterious, yet warm and comfortable.


The facade of the Auckland boutique reveals precious historical details, through inspiration from the famous Minaudière. This iconic object has become a jewelry accessory in its own right since 1933 and is ever an illustration of Van Cleef & Arpels’ vision of elegance.


From May 20th, visitors are invited to discover the new boutique and its collections, testaments to the Maison’s 110-year history, including Alhambra, Frivole, Perlée and Between the Finger rings collections, as well as its High Jewelry and timepieces creations. Engagement collections are also presented, allowing customers to immerse themselves into the love story of the Maison’s origin through its creations.