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Van Cleef & Arpels celebrates Love Stories at South Coast Plaza May 4th to 16th
April 12, 2021
Book a timeslot here
To celebrate the newest timepieces of the poetic Pont des Amoureux collection, Van Cleef & Arpels has imagined an immersive installation at South Coast Plaza, in Costa Mesa, California. From May 4th to 16th, the shopping plaza’s Jewel Court will be transformed into a Parisian dreamscape that brings love stories to life.
As visitors make their way through the installation*, they will be invited to discover the dreamlike universe of the Maison’s Poetry of Time®. The event is organized around a delicate garden dedicated to Enchanted Nature with four rooms exploring themes dear to the Maison. The first two rooms offer a dive into the Pont des Amoureux dials brought to life with charming landscapes of Paris by day and night. The third room opens its door to a dramatic Fairies and Ballerinas scene, while the fourth gives pride of place to a luminous star-studded sky in tribute to Poetic Astronomy.
“The Pont des Amoureux collection is a reflection of the Maison’s unique imagination and watchmaking virtuosity,” says Helen King, President & CEO of Van Cleef & Arpels Americas. “Love stories have inspired Van Cleef & Arpels’ creations since 1906 and we are thrilled to bring this particular story to life at South Coast Plaza.”
*The installation which will follow state and local COVID guidelines on social distancing and sanitization