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Van Cleef & Arpels boutique celebrates Poetry of Time® with an augmented reality disposal at South Coast Plaza
October 10, 2024
Through these experiences, users are invited to contemplate the dial animation of the Lady Arpels Heures Florales and Pont des amoureux watches, to manipulate it in 3D and thus to experiment the poetic interpretation of the passage of time.
Lady Arpels Heures Florales Cerisier watch
A tribute to the nature that has fascinated Van Cleef & Arpels’ ever since 1906, the Lady Arpels Heures Florales Cerisier watch draws inspiration from the floral clock concept, developed by Carl Linnaeus in his 1751 book Philosophia Botanica. Reinterpreting his hypothetical garden, the watch’s animation shows a nature in movement, inspired by the cycle of flowers opening and closing depending on the time of the day. Time is told by counting the number of opened flowers, with a new combination renewing the dial's scenery every 60 minutes.
Lady Arpels Pont des Amoureux watch
Born out of a love story, Van Cleef & Arpels has always paid homage to the poetry of romances. This tradition continues today with creations featuring love stories. United by tender feelings, two lovers plan to rendezvous on a bridge in Paris. Respectively marking the hours and minutes with a retrograde movement, they move towards each other for a kiss. Their every embrace takes place under the sign of love.
Jewel Court at South Coast Plaza
3333 Bristol Street
Costa Mesa, California 92626
Monday to Thursday: 10:00 am – 8:00 pm
Friday to Saturday: 10:00 am – 9:00 pm
Sunday: 11:00 pm – 7:00 pm