Van Cleef & Arpels’ creations adopted the geometric forms of the burgeoning Art Deco movement.

Van Cleef & Arpels asserted its unique style thanks to the creative duo of Renée Puissant and René Sim-Lacaze.

In Paris and New York, the Maison asserted its creativity through poetic sources of inspiration.

Throughout the 1960s, Van Cleef & Arpels fashioned unique pieces specially ordered by leading international figures including Barbara Hutton, Princess Grace of Monaco and Empress Farah Pahlavi of Iran. In 1968, the Maison created the first Alhambra long necklace, destined to become an icon in the world of jewelry.

Influenced by the hippie movement and various cultures around the world, jewelry in the 1970s embraced bold, vibrant tones. Coral, wood, mother-of-pearl and ornamental stones mingled with textured gold and gemstones in creations that shone both in daylight and under the stars.

The Maison’s collections reflected contemporary tastes for architectural lines and full volumes. The Snowflake collection was created, enriching Van Cleef & Arpels’ White Jewelry offering.