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    Van Cleef & Arpels


    Color in full bloom, an immersive floral experience with Alexandre Benjamin Navet and Van Cleef & Arpels

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    To celebrate the vitality of nature throughout the year, Alexandre Benjamin Navet (French Artist, and winner of the 2017 Van Cleef & Arpels’ Grand Prix Design Parade Toulon) and Van Cleef & Arpels have collaborated to created large-format scenery, to be installed in-store and at external events. Ample flowers and copious bouquets unfurl across facades and furnishings as if nature had occupied the space during the night. The brightly colored decor – an imaginary garden in oil pastels – will reinterpret the Maison’s cherished theme of flowers. This immersive experience will give visitors the dream-like impression of strolling through an open sketchbook, in a blend of architecture and drawing.

    From November 5th to January 2nd 2021, the floral display will adorn the following Middle East boutiques:

    •   The Dubai Mall, Fashion Avenue

    •   The Dubai Mall, Grand Atrium

    •   Mall of Emirates, Dubai

    •   Galleria Abu Dubai

    •   Alkayyat Jeddah

    •   The Avenues, Kuwa

    •   Centria Mall, Riyadh


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