Both elegant and ingenious, these pieces are a tribute to Art Deco. The era bears the mark of Renée Puissant, Alfred Van Cleef and Estelle Arpels' daughter. As the Maison's Artistic Director from 1926, she shapes the style of these decades with the help of talented Designer René Sim Lacaze. Geometric shapes meet new techniques in this age, creating pieces which complement the style of the time.
Stepping away from the world of Art Nouveau, which favored a realistic depiction of flowering ornaments, Art Deco takes the stage in the 1910s. Embracing the purity of geometric shapes and stylized forms, this undoubtedly modern approach signals the start of a new age of elegance.
Catalogues Van Cleef & Arpels, 1922
Catalogues Van Cleef & Arpels, 1927
The flowy, sleeveless gowns of the Jazz Age have a perfect companion, the Art Deco bracelet. Worn on the wrist or 'à l'indienne' on the upper arm, it always gives the flapper silhouette a touch of sparkle.
Passe-Partout Collection advertisement, 1939
As time passes with a flourish, from one decade to the next, innovation and artistic creation come together in the 1930s. Inventions like the Minaudière™, the Mystery Set™ and the convertible Passe-Partout jewel put Van Cleef & Arpels at the heart of style.
Ludo Hexagone bracelet, 1937
Drawing featuring a Ludo hexagone bracelet with Mystery Set rubies, circa 1936
It is 1934, and the world of couture joins the world of jewelry, resulting in the creation of the first Ludo™ bracelets. It is named after one of the founders of the Maison, Louis Arpels, whose very nickname, Ludo, lives on in this iconic creation, reminding of a belt.