Van Cleef & Arpels brings Spring is Blooming to
São Paulo for the first time
Van Cleef & Arpels brings its iconic Spring is Blooming experience to Brazil, celebrating the arrival of spring through the interplay of nature, art and creativity. The project, which has become a tradition for the Maison, arrives at Shopping Cidade Jardim in São Paulo from October 7th to 30th, 2026, featuring an installation by French artist and illustrator Charlotte Gastaut.
The upcoming events
Beyond the immersive setting, Spring is Blooming in São Paulo will feature a variety of engaging activities designed for different audiences throughout October. These include interactive experiences, exclusive souvenirs and thoughtful details designed to bring visitors closer to Charlotte Gastaut’s creative vision and the Maison’s savoir-faire.
To celebrate Children’s Day, the program will include storytelling sessions on October 10th and 17th, bringing the initiative to younger audiences as well. Saturdays will also feature hands-on workshops, including flowerpot decorating, within the activation space.
Kindly be advised that spaces for the select children's activities are limited and will be allocated on a first-come, first-served basis. Van Cleef & Arpels looks forward to welcoming visitors and enchanting the little ones with a day filled with wonder and delight.
Van Cleef & Arpels and Charlotte Gastaut
Born in Marseille in 1974, Charlotte Gastaut moved to Paris at 18 to study at ESAG (École Supérieure des Arts Graphiques - Penninghen). She specializes in illustrating children's books and has produced more than 80 books published by Flammarion, Actes Sud, Albin Michel or Gallimard. Passionate about decorative arts, materials and prints, she created her brand of silk scarves in 2015. In 2021, her latest exhibition "The Arabian Nights" illustrates five famous tales including Ali Baba and the Forty Thieves. Surrounded by her illustrations, children discover a fun and immersive experience that awakens their senses. In 2023, her work has been exhibited at The Metropolitan Museum during the exhibition "KARL LAGERFELD, a line of Beauty".
The Maison first collaborated with Charlotte Gastaut in 2018 to create the visuals accompanying the Quatre contes de Grimm High Jewelry collection. Eight years later, Charlotte Gastaut has envisioned a captivating décor that transforms Shopping Cidade Jardim into an immersive, blooming landscape.
