To be lucky, you must believe in luck,” as Jacques Arpels liked to say, nephew of Estelle Arpels, founder of the Maison with her husband Alfred Van Cleef.

    Van Cleef & Arpels' luck is an opportunity, an occasion to be taken, a chance given by the world, by Nature. Stamped with a positive, poetic vision of the world, the Maison’s creations have been paying homage to luck for almost 100 years. Ladybirds, four-leaf clovers, fairies and unicorns inhabit its gentle world, who thus delivers a poetic and harmonious vision of the world.

    Through its journey to the four corners of the world in search of stones and its curiosity about these distant lands, the Maison reinterprets symbols of luck in its creations.

    This luck must be earned, that rare clover comes as a trophy for he or she who pays careful attention to the signs of luck and is able to grasp them. For the Maison, to be lucky is to take action, as for René Char: “Impose your luck, hold tight to your good fortune, and step forward to face your risks. From having watched you, they will get used to it”.

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