Van Cleef & Arpels is pleased to announce the opening of a new boutique, located in Ginza 1-chome, on October 3rd, 2025.

This space spanning over 260 square meters comprising over two floors, invites visitors to immerse themselves in the Maison’s enchanting universe, where artistry, elegance and meticulous craftsmanship come together to celebrate a poetic vision of life.

Located along the Ginza Chuo-dori Street in Tokyo, the Ginza 1-chome boutique features Van Cleef & Arpels' latest losange-patterned facade design introduced for the first time in Japan. The losange motifs, which are renowned for the Maison’s logo, are stacked in a black background with a soft champagne gold gradation, evoking the dazzling sparkle of the jewelry.

Visitors are invited to discover Van Cleef & Arpels' emblematic collections such as Alhambra®, Frivole® and Perlée®. High Jewelry creations will also be showcased, allowing customers to admire and explore the Maison’s savoir-faire.