It was love itself that brought Van Cleef & Arpels into being. In 1895, Alfred Van Cleef married Estelle Arpels. Their shared commitment and passion for beauty led to the creation of the Maison. Throughout its history, Van Cleef & Arpels has upheld a tradition of celebrating love. Today, we are here to help you celebrate your unique love story.
Your Poetic Setting® is a special service offered by the Maison, through which we invite you to create a unique token of your love.

Like true love, a diamond is a precious gift – a treasure that will withstand the test of time. They are rare by nature, yet those selected by Van Cleef & Arpels are among the rarest of all. The Maison is renowned for using the strictest criteria in the world to select stones of the most unique character and intrinsic beauty.
Choosen from the highest standard of colors, from D to E, the diamond’s clarity may be selected from IF (internally flawless) to VVS2 (very, very slightly included) with the most excellent cut (brilliant).
From a range of six settings to bring your diamond to life:
- From 0,30 to 3 carats : Romance, Bonheur, et Icône
- From 0,30 to 1 carat : Estelle, Perlée et Couture
Please visit us at one of our Van Cleef & Arpels boutiques.