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    Oriens: the Perfumer's Inspiration


    “For the new fragrance of Van Cleef & Arpels' Maison, I wanted to work with noble and oriental inspired materials, especially Jasmine and Amber. To illustrate this oriental escape through Oriens, I was inspired by the luxurious garden of Majorelle and its legendary blue, giving it a salicylic side, which creates the impression of a warm and soft breeze. This sensation is strengthened by the water fruit accord, which is also reminiscent of the exoticism of this garden. Finally, the Chypre Patchouli bottom, Vanilla and Amber bring an oriental warmth and softness to Oriens' trail.”

    Bernard Ellena

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