Van Cleef & Arpels inaugurates a new space in the heart of La Samaritaine in Paris

5 July 2021

Van Cleef & Arpels takes place in the heart of the iconic Parisian department store which reopened on June 23. This new boutique dedicated to the Maison's jewelry and watch collections is located in the famous Art Nouveau building.


At first glance, the black facade, reconciling mystery, and grace, reveals the serene and intimate character of the store thanks to the windows that change throughout the seasons showcasing The Maison’s emblematic creations. The poetic décor, inspired by both Ancient Egypt and the Art Deco style comes to life in aerial installations conducive to enchantment.


Such precious cases, display cabinets and curved bell jars welcome the Alhambra, Perlée  Frivole collections among others. This airy space, designed as a haven of serenity in the center of historic Paris, invites guests to take their time, between dream and wonder.