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Color in full bloom, an immersive floral experience with Alexandre Benjamin Navet and Van Cleef & Arpels
November 5, 2020
To celebrate the vitality of nature throughout the year, Alexandre Benjamin Navet (French Artist, and winner of the 2017 Van Cleef & Arpels’ Grand Prix Design Parade Toulon) and Van Cleef & Arpels have collaborated to created large-format scenery, to be installed in-store and at external events. Ample flowers and copious bouquets unfurl across facades and furnishings as if nature had occupied the space during the night. The brightly colored decor – an imaginary garden in oil pastels – will reinterpret the Maison’s cherished theme of flowers. This immersive experience will give visitors the dream-like impression of strolling through an open sketchbook, in a blend of architecture and drawing.
From November 5th to January 2nd 2021, the floral display will adorn the following Middle East boutiques: