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The Dance Reflections by Van Cleef & Arpels initiative marks a new chapter in the relationship uniting the Maison and the world of dance. This program, designed in collaboration with international partners, epitomizes Van Cleef & Arpels’ commitment to supporting choreographic legacies, nourishing contemporary creations and popularizing this artistic universe among the broadest possible audience.
"Dance has long stood out as a central domain for the Maison, which is why we are committed to supporting repertory dance and choreographic creation."
This initiative includes three distinct actions: the first consists of encouraging the artists and institutions that keep repertory art alive and contributing to contemporary performance. The second action involves organizing an annual choreographic event featuring recognized works as well as new creations. Finally, the Maison plans to organize actions to raise awareness focused on culture and dance for audiences of every stripe – professionals and amateurs alike.