In 1935, Van Cleef & Arpels established a boutique on the Place du Casino, in the heart of Monaco. Today, the Maison presents this location in a new light, entirely redesigned to showcase its jewelry and watch collections. 

Alternating between classic and contemporary aesthetics, the reworked decor reflects the High Jewelry excellence dear to Van Cleef & Arpels. Intimate yet refined, the boutique now spans several floors, offering an area of approximately 200 square meters.

The Maison collaborated with several exceptionally skilled craftsmen to create the woven panels that adorn the building's façade. The weaving motif draws inspiration from the perspectives and panoramas observed from the heights of Monte Carlo, reminiscent of landscapes blending rock and vegetation, skylines and glints of light. Through a play of transparency, this motif also highlights the display windows within the building. 

Upon entering the ground floor, guests are welcomed into a reception area decorated in light tones, encouraging them to discover the singular and poetic spirit of Van Cleef & Arpels. 

A private lounge is nestled in the middle of the mezzanine, revealing an abstract landscape in shades of green that evoke the surrounding foliage. The journey continues on the second floor, where the decorative plasterwork emulates ocean waves. Opening to a view of the horizon, this room inspires contemplation and wanderlust. 

The boutique expresses the richness of Van Cleef & Arpels' universe, combining natural color nuances and elegant materials. A palette of sand, green, and beige hues illuminates the different spaces, thus enhancing the displayed creations.