NEWSROOM

Van Cleef & Arpels unveils new relocated Galleria boutique in Seoul

August 17, 2021

The Maison reopens its newly expanded duplex-structured boutique within the Galleria department store’s East Hall.

 

The space displays a cozy and elegant atmosphere with an Art Deco inspired floor, each detail is imbued with the Maison’s poetic vision of life. The Maison’s jewelry collections such as Alhambra, Perlée and Frivole as well as timepieces glitter through the showcases, which take center stage to behold visitors’ gaze.

 

The path leading to the VIP salon displays pictures illustrating Van Cleef & Arpels’ High Jewelry pieces from the 1930s to the 1950s, as well as display cabinets of some of the Maison’s emblematic jewelry and watch collections.

 

Evoking warmth and uniqueness, the relocated boutique is designed to invite discovery and welcome visitors into the Maison’s universe of beauty and craftsmanship.