From May 31st to June 15th, 2025, Van Cleef & Arpels pays tribute to the spirit of spring with a transformation of World Park in Jamsil into a joyful playground. After New York, Tokyo, Shanghai and Hong Kong, the Maison presents "Spring is Blooming" for the first time in Korea, with a partnership with French artist Alexandre Benjamin Navet. Through this collaboration, Van Cleef & Arpels transforms this place into a colorful world, reinventing the blossoming of spring.
Since its founding in 1906, the beauty of nature has been an endless source of inspiration for Van Cleef & Arpels. Since 2014, the Maison has celebrated the arrival of spring, capturing the vitality of this season. Alexandre Benjamin Navet, creative artistic partner of Van Cleef & Arpels since 2020, immersed himself in the heritage of the Maison, a journey inspired by a shared passion: bringing enchanted universe to life. For this first presentation of "Spring is Blooming" in Korea, he made the World Park a canvas, infusing it with the Maison's celebration of spring renewal.
The artist expresses inspiration drawn from nature through his unique sketch, capturing Van Cleef & Arpels’ poetic and positive vision of life. Immersive installations embodying Alexandre Benjamin Navet’s signature are displayed across the park. Visitors can walk through whimsical flower arches or enjoy gentle breezy swings, colourful pergola and fountain.
"I sincerely hope that people visiting this city of Seoul with its unique energy will enjoy a moving experience that will enchant and astonish."
Interview of Alexandre Benjamin Navet
Van Cleef & Arpels and Alexandre Benjamin Navet invite visitors to celebrate this beautiful occasion with creative workshops as flower mask creation, windmill making and floral. The event offers an enchanting and inspiring interlude, transforming the space into a magical garden.
Van Cleef & Arpels celebrates spring in Jamsil, Seoul
Dates: from May 31st to June 15th, 2025
Opening hours:
Monday to Thursday from 11:00am to 8:00pm (last admission at 7:30pm)
Friday to Sunday from 11:00am to 9:00pm (last admission at 8:30pm)
Location: Jamsil Lotte World Park, Olympic-ro 300, Songpa-gu, Seoul, Korea
Discover the available workshops upon reservation here
Luck is in sight
