Van Cleef & Arpels celebrates luck in Geneva, Switzerland
Exhibition - August 29, 2024
To mark the launch of its new Alhambra creations, Van Cleef & Arpels is celebrating luck with a journey of discovery into this iconic collection from September 4th to 29th, 2024 at the Maison’s two Geneva boutiques. It begins at 10 Rue Robert-Céard, amid an enchanting decor imagined by Burcu & Geoffrey, a Franco-Turkish duo of directors that has been collaborating with Van Cleef & Arpels since 2018. The central theme for this mise-en-scène is the four-leaf clover, a symbol of luck that inspired the Alhambra motif.
“To be lucky, you have to believe in luck.”
In the Salon 1906, located within the boutique at 31 Rue du Rhône, "The Alhambra, celebrating luck since 1968" patrimonial exhibition pays tribute to nature and luck, two themes dear to the Maison.
Alhambra long necklace, 1978
Yellow gold, onyx
Van Cleef & Arpels Collection
The birth and evolution of the collection since its inception in 1968 will be chronicled through jewelry pieces and archival images, illustrating the hedonistic spirit of the 1970s.
Associations of materials, various functions and motif sizes will highlight its multiple facets.This ensemble reflects the Maison’s inventiveness, the excellence of its savoir-faire and its expertise in gemstones.
Design of a Four-leaf clover clip, circa 1970
Van Cleef & Arpels Archives
Four-leaf clover clip, 1972
Yellow gold, letterwood, diamonds
Van Cleef & Arpels Collection
Van Cleef & Arpels advertisement for "Touch Wood" pieces of jewelry, 1987
Van Cleef & Arpels Archives
Oreste bracelet and Four-leaf clover charm, 1979-1987
Yellow gold, letterwood
Van Cleef & Arpels Collection
Visitors are invited to participate in creative and entertaining workshops around the theme of luck, and demonstrations led by a Van Cleef & Arpels gem setter. A stone expert is also available to share his knowledge and passion for gems.
Van Cleef & Arpels celebrates luck in Geneva, Switzerland
Immersive journey
Dates: from September 4th to 29th, 2024
Location: 10, rue Robert-Céard, 1204, Geneva, Switzerland
"The Alhambra, celebrating luck since 1968" patrimonial exhibition
Dates : from September 10th November 30th, 2024
Location : 31, rue du Rhône, 1204, Geneva, Switzerland
Open day for savoir-faire demonstrations on Saturday, September 21st at 31, rue du Rhône, 1204, Geneva, Switzerland
Open hours:
From Monday to Friday from 10:00am to 6:30pm
Saturday from 10:00am to 5:00pm
Extended hours until 8:00pm on Thursday, September 19th
+41 (0)223 11 60 70
Free entry without reservation
Luck is in sight
