NEWSROOM

Breeze Xinyi boutique opening in Taiwan

November 10, 2021

The Maison is pleased to announce the opening of its new boutique in Taiwan, located at Breeze Xinyi, on November 15th, 2021.

 

Dear to the iconic style of the Maison's decorative art, this brand-new space presents a sharp contrast between the calm and serene black and the warm matte gold. It is also endowed with a glorious and beautiful visual style, along with the vivid and graceful flower patterns, that become the axis connecting the different rooms. Echoing the Maison's founding sources of inspiration, numerous details such as soft lines and precious materials outline a poetic atmosphere in tribute to nature, making the Maison's boutique unique.

 

Van Cleef & Arpels's flagship boutique at the Breeze Xinyi inherits the layout of the Maison’s beloved "French apartment". The wooden building materials are matched with soft carpets, sofas and curtains, allowing visitors to enjoy the honorable experience while having a cozy home-like feeling. The overall tone of the space does not depart from the classic aesthetics of the Maison.

 

The boutique gives pride of place to a "Bridal Salon”, an elegant and private appreciating space, allowing customers to discover more freely Van Cleef & Arpels' vivid and beautiful creations, exploring the love story of the Maison’s origin.

 

As a place to welcome honorable customers, the "Poetic Salon" recreates the octagonal shape of the Place Vendôme in Paris in the overall space. The warm gold and mist pink tones bring a conservative and elegant atmosphere, and the feminine colors are introduced to make the space unique and pleasant.

 

The "Tea Salon" is the surprising highlight of Van Cleef & Arpels' flagship boutique in Breeze Xinyi, which blends into Taiwan's characteristic "tea" culture and is a unique existence in the world. When you first enter the "Tea Salon", what you see is the textured wall filled with art books and tea sets. The collection of books presents the Maison's rich history of culture, recorded the story of more than a hundred years from 1906 to the present.