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Ludo

Created in 1934, the Ludo bracelet is an emblematic piece of Van Cleef & Arpels. Named after Louis Arpels’ nickname, its design inspired by belts embodies the spirit of the 1930s. This masterpiece is still reinvented today with the creative audacity of Van Cleef & Arpels.

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Illustration of three women in evening gowns and a man in a sitting room - Van Cleef & Arpels Photograph by Seeberger featuring Hélène Owstrowska-Arpels wearing Ludo clips and bracelet, 1937.  - Van Cleef & Arpels Illustration of three women wearing dresses by Germaine Lecomte, Augustabernard, and Paquin. - Van Cleef & Arpels Photograph of Helene Arpels published in Vogue, 1938.  - Van Cleef & Arpels Women wearing short-sleeved evening gowns. - Van Cleef & Arpels
  • Illustration of three women in evening gowns and a man in a sitting room.
    William Bolin/Vogue © Conde Nast
  • Photograph by Seeberger featuring Hélène Owstrowska-Arpels wearing Ludo clips and bracelet, 1937.
    Bibliothèque Nationale de France, OA-38 (24)-4
  • Illustration of three women wearing dresses by Germaine Lecomte, Augustabernard, and Paquin.
    William Bolin/Vogue © Conde Nast
  • Photograph of Helene Arpels published in Vogue, 1938.
    ©Condé Nast - Courtesy of Luvanis - Rights reserved Caroline Reboux
  • Women wearing short-sleeved evening gowns.
    Polly Tigue Francis/Vogue © Conde Nast
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A la mode

The Ludo bracelet elegantly pays homage to one of the Maison’s sources of inspirations: couture. Created when belted waists were in fashion, it promptly found its way to the heart of women of taste such as Louis Arpels’ wife Hélène, thus becoming a striking “à la mode” jewelry piece.

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Not what it seems

With the Ludo bracelet, Van Cleef & Arpels transforms a belt of humble origins into an exceptional piece of jewelry with multiple variations. With an articulated structure, it perfectly replicates the full functionality of a belt with a gem-encrusted buckle holding, at times, a precious secret watch.

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Geometric motifs

In bracelet, watches, rings, earrings or clips, the Ludo creations’ intricated mesh captivates one’s attention. The dazzling briquette motif delicately combines tiny polished gold rectangles that reflect the light. The “honeycomb” design harmoniously ties together small gold hexagons with, at times, star-set gems at their centre. From 1945, the pampilles bracelet sheds a new light to the Ludo collection with its snake-like chain and tassels.

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  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1935
  • Drawing featuring a Ludo bracelet, circa 1940
  • Drawing featuring a Ludo bracelet, circa 1940
  • Drawing featuring a Ludo bracelet, circa 1937
  • Drawing featuring a Ludo bracelet, circa 1940
  • Drawing featuring a Ludo secret watch, circa 1940
  • Drawing featuring a Macarons Ludo hexagone secret watch, 1941
  • Drawing featuring a Ludo bracelet, circa 1940
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Buckle up!

Emblematic expressions of the Maison’s creativity, the buckle motifs of the Ludo creations pay tribute to Van Cleef & Arpels’ dearest sources of inspiration. Influenced by couture, they mirror a drape, a knot or a ribbon. Suffused with nature’s vitality, they blossom into colorful and joyful bouquets. In their Art Deco variations, they unfold into mesmerizing geometric lines and patterns.

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