-
Imagine if every day was a day of luck!
Luck has provided a major theme for Van Cleef & Arpels’ collections, including the 2012 High Jewelry Collection “Palais de la chance”. Today, it has inspired the Maison to create an interactive calendar that enables user-generated content to be accessed online.
Visit the dedicated website.
-
It’s all about sharing. The interactive experience offered by Van Cleef & Arpels is amplified by social media. Each visitor is invited to create their own lucky note, which can then be shared on all the major social networks. The most successful notes will win a prize.
Visit Days of Luck.
-
Luck is an endless source of inspiration for Van Cleef & Arpels, providing rich potential for creating innovative and meaningful pieces of jewelry and high jewelry.
The website is a great way to demonstrate Van Cleef & Arpels’ creativity and to encourage fans to share their own lucky moments.
The calendar is filled with symbols of luck, historical anecdotes, inspiring quotes, stories of beautiful encounters, memories, lucky charms and expressions of joy, all paying tribute to Van Cleef & Arpels’ positive view of the world.
Visit Days of Luck.