Van Cleef & Arpels is pleased to announce its recent relocation in Hong Kong, to an elegant new setting within Alexandra House. From June 29th, the Maison’s Jewelry, High Jewelry and Watchmaking creations will be showcased in a space designed by Studio Jouin Manku where nature and architecture seamlessly intertwine. 

Jouin Manku designed an exterior facade in light-toned stone, with textured glass openings, which blends a “rain of light” effect with white plaster petals. Architectural and natural elements combined in this new boutique offer a wide variety of contrasting atmospheres. 

The collections are presented within two floors, in neutral tones with vegetal and wood accents. On the ground floor, a presentation space is dedicated to the Maison's history. Two exhibitions per year will be hosted, exploring themes that reflect its creative vitality. To mark the boutique opening, the exhibition Welcome to Van Cleef & Arpels’ World will showcase a selection of pieces from the patrimonial Collection. This display will pay tribute to the Maison’s sources of inspiration and some of its most emblematic creations.

The second floor houses a watchmaking space, celebrating the Maison’s 'Poetry of Time' philosophy, completed with an adjoining private salon for exploring timepieces. A fragrance salon, echoing the emblematic 22 Place Vendôme boutique, presents the Collection Extraordinaire fragrances. 

"Each Van Cleef & Arpels Maison requires a singular approach and in-depth research in order to fully express the Maison’s identity while staying true to the local culture. Studio Jouin Manku designed the original boutique over ten years ago and oversaw its renovation in 2020. Today, they are also leading the relocation process, allowing the Maison’s full range of collections to be presented in a more spacious, modern and welcoming setting."

Catherine Renier 

President and CEO of Van Cleef & Arpels