Founded in 1906 on the prestigious Place Vendôme, the High Jewelry Maison will reveal its new boutique in early June 2026 at 18–20 rue François 1er, in the heart of Paris’s 8th arrondissement.

Close to Avenue Montaigne, the boutique is housed in a typically Parisian building. Its listed façade is adorned with a decorative grille inspired by the Minaudière—an iconic piece of the Maison—inviting visitors to discover the poetic world of Van Cleef & Arpels.

Spanning over 160 square-meters, this elegant and contemporary space unfolds through a series of interconnected rooms, creating an intimate atmosphere. Every architectural detail, including the ceiling moldings, reflects an Art Deco spirit, echoing the Maison’s signature aesthetic codes. Illuminating the reception area, a Murano glass chandelier extends across three levels, with each element handcrafted by expert artisans.

Each room is dressed in subtle shades of beige and black, where poetry and nature—so dear to the Maison—come to life through magnificent decor. Hand-painted on silk canvases in soft greens and gold leaf, these contrasting landscapes enhance the brilliance of Van Cleef & Arpels’ jewelry and watch collections.

The boutique also features a private salon distinguished by its curved lines, where rosy shades reveal a painted and embroidered landscape, inviting quiet contemplation.

Since its origins, Van Cleef & Arpels has drawn inspiration from the world of couture as a tribute to the city in which it was born. The Maison has continually reinterpreted the codes of this craftsmanship, intertwining them with High Jewelry in an inventive way. Beyond its creations, this theme is also expressed through books and iconographic elements, creating a link with the history of the neighborhood where heritage and excellence converge.

Expressing the refined history and enchanting universe of Van Cleef & Arpels, this new setting offers an exceptional showcase for the Maison’s creations.