Currently located on the 1st floor of Far East Sogo Fuxing department store, the Van Cleef & Arpels boutique has been relocated on the 2^nd floor in late August this year after its first opening in 2010. This time, the boutique presents a brand-new design and covers an area of about 105 square meters. Inspired by Art Deco style, this new space with a contemporary architecture echoes the alluring natural elements that the Maison has treasured since its foundation. The atmosphere of quietness and enchantment intertwined with the Maison’s Jewelry, High Jewelry, and Watchmaking creations.

To celebrate this relocation, from September 29th to October 17th, during the three weeks, the Maison will once again collaborate with Directing duo Artists Burcu & Geoffrey. The cat, four-leaf butterflies, clovers and white clouds give life to the decor, guiding visitors into the lucky universe of the Alhambra collection. Meanwhile, visitors will also have the opportunity to interact with these charming animals in the dreamlike scenery through the filters of the program and explore together the charm and uniqueness of the Alhambra collection together.