The vitality of nature according to
Van Cleef & Arpels
Nature has been a cherished theme of Van Cleef & Arpels since its inception, infusing creations with vitality and poetry. In a celebration of movement and renewal, the Maison captures gardens in bloom, butterflies in flight and the blossoming of spring. The constant transformation of flora and fauna inspires designs ranging from the figurative to the stylized. Whether set with diamonds or radiant with color, these compositions evoke a vibrant, harmonious universe characteristic of Van Cleef & Arpels.
From its founding in 1906, the Maison created pieces depicting a cat and a butterfly. The following year saw its first flower: a daisy. Blooms and animal motifs have continued ever since to inhabit this enchanting universe. Throughout the decades, Van Cleef & Arpels has brought to life myriad flowers— alone, in pairs or gathered in bouquets— ranging from the 1936 Flower brooch in Mystery Set™ to contemporary pieces such as Frivole, Flowerlace and Fleurs d’Hawaï. Often captured in motion, butterflies, birds and ladybugs also inhabit vibrant natural scenes, as seen in the Lucky Spring, Lucky Animals and Deux Papillons jewelry collections.
In watchmaking, nature's cycles punctuate the passing of time. In the Poetic Complications collection, blooming flowers and fluttering butterflies enchant the turning of the hours. An enduring source of inspiration for the Maison, nature flourishes in High Jewelry through precious Fleurs clips and the Flowerlace, Snowflake and Folie des Prés diamond compositions. It also takes center stage in the thematic collections Les Jardins and Noah’s Ark as told by Van Cleef & Arpels.