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Since 1906, Van Cleef & Arpels has pursued its refined and highly recognizable style imbued with creativity, culture and poetry. The Maison applies its jewelry and watchmaking savoir-faire in a wondrously delicate universe where the most precious materials seem to come to life.
Movement and asymmetry
Playing on volume and relief, Van Cleef & Arpels instills lightness and movement into each of its creations. Asymmetry imbues pieces with subtle dynamics that echo the vitality of flora, the grace of ballerinas or the flowing elegance of fabric.
Attention to detail
Van Cleef & Arpels takes meticulous care to perfect each detail in its creations: joints are designed to ensure flexibility and comfort, while clasps and attachment systems are deftly concealed. One unexpected flourish is that the backs of certain pieces display elegant details, such as a secret motif or a poetic scene.
Since its foundation, Van Cleef & Arpels has stood out for its technical ingenuity and predilection for transformable pieces. Creations such as the 1938 Passe-Partout necklace and the 1950 Zip necklace clearly demonstrate this passion. Necklaces can expand or contract, become bracelets or belts, and feature detachable clips, while watches reveal secret dials.
The Maison has always sought to accentuate the beauty of stones. Precious stones, hard stones and noble materials such as mother-of-pearl give rise to new and brilliant harmonies through sparkling interplays of light and dazzling blends of colors.
A quest for emotion
For Van Cleef & Arpels, the quest to inspire emotion lies at the heart of the creative process. The choice of materials and the aesthetic quality of pieces both contribute to a dazzling appearance. Each creation draws from the Maison’s time-honored sources of inspiration, reflecting its poetic vision of life.