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Van Cleef & Arpels opens an ephemeral boutique in Geneva while renovating its historic address
December 12, 2022
Open since June 1960 at 31 rue du Rhône in Geneva, the historic boutique temporarily closed its doors for renovation in November 2022. While waiting for its reopening scheduled for september 2023, a pop-up with décor inspired by the scenography presented at the Watches & Wonders 2022 show has settled at 10 rue Robert-Céard.
On the ground floor, the reception area offers an immersive experience in an imaginary forest, where enchantment operates. In a colorful decor, created in collaboration with two workshops that perpetuate with talent their artisanal expertise, glass, tapestry and precious panels from Aubusson make up this enchanted forest setting.
On the first floor, private salons exhibit the variety of Jewelry, Watchmaking, and High Jewelry collections. From the precious materials of the Alhambra collection to delicate pieces Perlée and ingenious Complications Poétiques watches, these iconic creations illustrate the know-how and expertise of Van Cleef & Arpels, transporting visitors into a world of beauty and harmony.
This staging, dedicated to nature and crafts, invite to discover the creations and the dreamlike universe dear to the Maison.
10 rue Robert-Céard
1204 Geneva, Switzerland
+41 (0) 2 23 11 60 70
Monday - Friday: 10:00am to 6:30pm
Saturday: 10:00am to 5:00pm