In Paris and New York, the Maison asserted its creativity through poetic sources of inspiration. Nature, dance, fairies and couture thus instilled life and movement into pieces destined to become iconic symbols of
Van Cleef & Arpels.
First ballerina and fairy clips
The Spirit of Beauty clip was created in New York. Depicting a small winged fairy, it was intended as a symbol of hope. The first ballerina clips came into being during the same period, initiating a tradition emblematic of Van Cleef & Arpels.
Opening of the New York boutique
Established in New York since 1939, the Maison opened its first American boutique at 744 Fifth Avenue.
First Inséparables or Lovebirds clips
Portraying birds in couples or families, Lovebirds clips present a poetic celebration of love and togetherness.
Man’s watch designed by Pierre Arpels
Initially designed by Pierre Arpels for his own use, this man’s watch stands out for its highly sophisticated round casing, discretely held together by two central attachments.