NEWSROOM

Alexandre Benjamin Navet’s colorful universe adorns pop-up stores in China

19 April 2022

From April 1st to June 12th, 2022, the Maison collaborates with French artist Alexandre Benjamin Navet to create poetic gardens in 7 pop-up stores all over China, where flowers bloom and butterflies dance together.

 

Discover these imaginary gardens

This time, Alexandre Benjamin Navet brings a new poetic meaning to the Maison’s cherished flora theme and decorates the lush gardens with colors and lively spring butterflies. Entering Van Cleef & Arpels spring gardens pop-up stores, blooming orchids, flamingos, birds of paradise flowers and budding leaves express the Maison’s vision of enchanted nature. Alexandre Benjamin Navet's floral and natural patterns provide visitors a unique experience through these imaginary spring poetic gardens.

 

Two Butterfly collection 

This is the occasion to discover the newly launched Two Butterfly creations. The charming butterfly is decorated with turquoise for the first time, and the dazzling diamonds with the spring-warm yellow gold compose a dance of light and shadow. The composition creates a striking contrast on the creations and form a graceful combination like a spring breeze.

 

About Alexandre Benjamin Navet

Winner of the Villa Noailles’ Grand Prix of the Design Parade (sponsored by Van Cleef & Arpels) in 2017, Alexandre Benjamin Navet is a multidisciplinary artist familiar with various techniques such as Japanese watercolor and pencil. His work is filled with bright colors, objects, and architectural forms that allow him to tell stories in a simple and playful language. For this collaboration, he has reinterpreted the Maison’s cherished theme of nature, with colorful butterflies and special compositions of flowers.

 

During this journey, Van Cleef & Arpels presents an augmented reality experience with a virtual butterfly, echoing the launch of new creations in the Two Buttefly collection. Scan the QR code to share colorful butterflies symbolizing spring arrival to a friend (experience available on mobile only).

  • Alexandre Benjamin Navet and Van Cleef & Arpels’ pop-up stores

    Nanjing Deji Plaza, from April 1st to 17th, 2022

    Ningbo Hankyu, from April 2nd to 13th, 2022

    Bejing Shin Kong Place, from April 20th to 27th, 2022

    Shenzhen Bay MixCity, from April 22nd to May 8th, 2022

    Shanghai Grand Gateway 66, from April 30th to May 15th, 2022

    Wuhan International Plaza, from May 11th to 22nd, 2022

    Guangzhou TKH, from May 26th to June 12th, 2022

    Free admission, without reservation