For the first time since 1906, Van Cleef & Arpels opens a temporary space at 6 rue de Sèvres from June 17th, 2025. During one year, the Maison will unveil the poetry of its universe through an ephemeral boutique, where jewelry and watches collections will be revealed in a scenography imbued with lightness and movement. The 200m² space reveals a decor inspired by an enchanted garden, offering a dreamlike look at nature, one of the sources of inspiration cherished by Van Cleef & Arpels since its origins.

In this bucolic environment, the Maison's iconic jewelry collections such as Alhambra®, Perlée® and Frivole® are displayed and open the doors to a timeless world of beauty and harmony. To exalt the watchmaking craft, the Maison introduces its signature elements: dream and emotion. As a blend of inventiveness and onirism, each creation tells a story of a moment of grace, luck, or happiness, inscribed in Van Cleef & Arpels' vision of Poetry of Time™.

Like an ephemeral garden in the heart of the 6th arrondissement of Paris, the boutique on rue de Sèvres becomes the stage for a dialogue between jewelry, watchmaking and artistic crafts. Between boutique and immersive space inspired by a nature in movement, this new location immerses visitors in the universe of Van Cleef & Arpels during all the year.