Butterflies flutter in a myriad of colours

March 8, 2022

Place Vendôme boutique, Alexandre Benjamin Navet butterflies, Van Cleef & Arpels

Van Cleef & Arpels presents an augmented reality experience with a virtual butterfly.


Scan the QR code and send a colorful butterfly to a friend.


Butterflies have fueled Van Cleef & Arpels’ imagination since its foundation, carrying the message of a benevolent nature from flower to flower.