Spirit of Nature

A subtle blend of strength and fragility, Nature has always been one of the Maison’s main sources of inspiration. Van Cleef & Arpels’ creations pay homage to a natural world which is constantly evolving and perpetually renewed. 

They seize the ephemeral moments of enchantment of its flora and fauna, protected by a benevolent force which nurtures beauty.

In the 1920’s, the Maison began to develop its own evocation of Nature. Although these pieces may seem representational, the emphasis is on capturing the spirit of their subjects rather than simply copying their form.

The jewels encapsulate movement and transformation. Butterflies appear to float, while birds flutter in mid-air.

The Maison’s creations reflect a desire to portray the natural world in all its fragile majesty. With infinite delicacy, flowers, butterflies and birds have been transformed into legendary collections of jewelry. 

In the hands of Van Cleef & Arpels, Nature is alive with the effortless beauty of a never-ending Spring.

Van Cleef & Arpels’ vision of Nature extends to its watches to create a world of movement, lightness and grace. Indeed, the Maison calls upon an Enchanted Nature™ to gracefully indicate the passage of time with a flutter of colored butterflies or birds in full flight.

With these exceptional creations, watchmaking and imagination unite in a common ode to the poetry of fleeting hours and minutes.  Combining technical prowess and with the expertise of métiers d’art, the watches offer life-like spectacles of an ever-changing Nature, captured in its fragile movement and infinite vitality.