Van Cleef & Arpels is pleased to announce the opening of a new boutique in summer 2025, in the heart of Main's cityscape. Spanning 420 square meters across three floors, the boutique, located at Goethestraße 26, embodies the unique identity and heritage of the Maison. Inspired by the Art Deco aesthetic, the façade, with its elegant lines and referencing a golden enamel nécessaire design from 1928, invites visitors to immerse themselves in a world of beauty and creativity. The lower ground floor is home to an elegant wine bar, inviting guests to linger and indulge while the ground floor, the Salon Poétique, warmly welcomes visitors. On the first floor, the Dining Room offers an exquisite setting for special moments.

A particular highlight of the boutique is its historical staircase where a panoramic wallpaper inspired by nature envelops the space in a gently clouded sky. Custom-made bas-relief panels with a textured surface and black patina also give the walls a rhythmic character, seamlessly integrated into the aesthetic concept: an harmonious blend of timeless elegance, exceptional craftsmanship, and artistic refinement.

To celebrate its opening, the new boutique will host "Welcome to Van Cleef & Arpels’ World". This exhibition showcases a selection of emblematic pieces from the Maison’s Patrimonial Collection. These creations reflect Van Cleef & Arpels’ savoir-faire, innovative spirit, pursuit of excellence and key sources of inspiration, highlighting the richness of its universe.