Adorned with a monogram pattern in subtle champagne and black shades, the facade distinguishes itself through a grand and luminous presence. Inside, the design codes of Van Cleef & Arpels blend with bespoke decorative elements, creating distinct atmospheres throughout the boutique. The ground floor welcomes guests into expansive, light-filled spaces leading to an elegant bar lounge and the inviting “Moon Couch” balcony overlooking the Bleichenfleet. 

To further elevate this immersive experience, a monumental floral mural in soft, luminous tones enlivens the staircase, while a dreamlike floating ceiling painting infuses the bar lounge with a sense of delicacy and wonder.

From the intimate "Salon 1906"—which regularly hosts rotating exhibitions of the Maison’s patrimonial Collection—to the serene "Winter Garden" nestled in the courtyard, offering secluded retreats amid the vibrant city, every detail reflects the Maison's enduring commitment to refinement and creativity. 

To celebrate its opening, the Hamburg boutique hosts the "Welcome to the World of Van Cleef & Arpels" exhibition until January 2026, showcasing a selection of pieces from the Maison’s patrimonial Collection. These creations embody Van Cleef & Arpels’ expertise, spirit of innovation, pursuit of excellence and sources of inspiration, inviting visitors to trace the evolution of the Maison’s style across the decades.

More than just a dedicated space for Van Cleef & Arpels' High Jewellery, Jewellery, and Watchmaking collections, the Hamburg boutique embodies the Maison's vision: to create places where tradition and modernity intertwine, and where every visit becomes an unforgettable experience.