A natural partner for diamonds, platinum has been coveted by jewelers for thousands of years. As a precious metal, it is used practically pure in a 95% alloy. Its purity, rarity, and unique silver-white color lend exceptional luminosity and sparkle to diamonds and settings. Platinum is unaffected by air and moisture. Once a jewel has been created, it will retain its original form forever.
This exceptional metal has pride of place in Van Cleef & Arpels’Snowflake collection, among others.
To provide clients with a guarantee of the highest quality, the Maison’s jewelers stamp all platinum jewelry with a hallmark certifying its purity. In France and throughout much of the world, the quality hallmark for platinum depicts the head of a dog.
But in some countries like Great Britain, the Netherlands, or Switzerland, the hallmark represents the head of a St. Bernard and a scale of 950 thousandths.