Nature, an endless source of inspiration
Since its founding in 1906, Van Cleef & Arpels has oft turned to nature as an inexhaustible source of inspiration. Enthralled by the constant metamorphoses of flora and fauna, the Maison creates pieces that echo the blooming of flowers and the lushness of gardens. The plentiful hues of gemstones, vast and vibrant, serve to reflect the vitality of nature and the rhythm of the seasons.
In a universe alive with lightness and motion, flowers blossom beside joyful and gracious animals: birds, butterflies and ladybugs, as well as endearing companions such as cats and turtles.
This style is also illustrated in timepieces, through narrative watches that foster reverie and contemplation. The Maison thus expresses its vision of an Enchanted Nature with a ballet of brightly colored butterflies or soaring birds, gracefully indicating the passage of time.