Van Cleef & Arpels

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Legends of Van Cleef & Arpels

The Maison's Enchanting Love Stories

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From the beginning, Van Cleef & Arpels has marked the most fascinating love stories of the day with its seal. It all began in 1895 with the founding love story of Estelle Arpels and Alfred Van Cleef. Their enthusiasm, devoted commitment, and passion for beauty led to the creation of Van Cleef & Arpels. In 1906, they opened the first boutique in Paris, in the heart of the city of love: Place Vendôme.

Ever since then, Van Cleef & Arpels and its clients have shared a wonderful love story. The most demanding personalities, the greatest aesthetes, have chosen the jeweler to express their passion.

Van Cleef & Arpels’ creations beautifully adorn legendary actresses, celebrate the union of kings and queens, and honor the exalted passion of two lovers.

In 1937, the Duke of Windsor gave Wallis Simpson the Jarretière bracelet in sapphire and diamond, which he had commissioned from Van Cleef & Arpels, to commemorate their "Marriage Contract" wedding. His abdication of the British throne to marry her ensured their story would become a legend.

For their engagement in 1956, H.S.H. Prince Rainier of Monaco gave Grace Kelly a Van Cleef & Arpels jewelry set in pearls and diamonds.

One of the Maison’s most loyal customers, Jacqueline Kennedy Onassis, was given Van Cleef & Arpels engagement rings for both of her highly publicized marriages in 1953 and 1968.

During their epic romance, Richard Burton provided Elizabeth Taylor with the majority of her Van Cleef & Arpels jewels.


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