Van Cleef & Arpels

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The Poetry of Time™


Whether one sees it as an abstract concept or as a strictly scientific principle, Time is part of life … of our lives. We run after it, we try to hold on to it, catch up with it, or stay ahead of it… but no matter how hard we try, Time alone sets the pace, majestically.

For Van Cleef & Arpels, Time is synonymous with poetry. The artistic challenge is to capture its fleeting essence without ever restricting it. Each season, the Maison creates dreamlike timepieces with a bold creativity that never ceases to amaze.

Symbols of a partnership between the best watch-making and jewelry savoir-faire, they embody a heartbeat, a breath held back, an emotion, a memory, or an instant of happiness that longs to be enriched with new and precious moments. 

A Van Cleef & Arpels Timepiece offers more than art, beauty, or history. It represents the very Poetry of Time™.