For Van Cleef & Arpels, Time may not just be counted in hours, minutes, or seconds. It poetically guides you, in a unique way, through the passing of days, the changing of seasons, the constellations of stars… and other wonders that make life’s moments memorable. Indeed, the Maison’s watches set the stage for breathtaking designs that spark dreamlike narratives.
In 2006, Van Cleef & Arpels celebrated its centenary with the Lady Arpels™ Centenaire watch, on which time flows by in harmony with the seasons. Bearing a new vision of watchmaking, the Poetic Complications® collection was born. Since then, the Maison has continuously enriched its tales of enchantment with new chapters where each creation associates technical prowess, creative research and a sense of wonder. Besides their exceptional watchmaking techniques, these intricate mechanisms call upon métiers d’art and exceptional stone quality to bring stories to life.
This unique combination of savoir faire and creativity creates moments of emotion that form an integral part of Van Cleef & Arpels’ imagination. This poetic interpretation of Time, a true signature of the Maison, is translated visually by the delicacy of an original design that tells a story. The Maison’s creativity is fueled by the historic sources of inspiration dear to its heart; from the graceful femininity of Fairies and Ballerinas, to the founding theme of Love stories, the whimsical grace of Enchanting Nature and the mysteries of Poetic Astronomy.